WHY CHOOSE THIS PROGRAM?
Be ready for the global tourism industry. The Master of Science (MSc) in International Tourism Management (ITM) graduate program prepares students to best address the future needs of the global tourism industry. The only Master of Science in Austria awarded the United Nations World Tourism Organization’s TedQual Certification, the program focuses on leadership and management, specifically with regards to hospitality-related companies, tourism marketing, tourism planning organizations, and policy makers.
Tailor your degree with an optional specialization and hands-on work experience. As part of your comprehensive tourism management education, you can add another skill set with an optional Enrichment Course Specialization. Specializations offer students the flexibility to acquire a deeper insight into areas such as Entrepreneurship, Innovation and Leadership, Digital Marketing, Innovation and Experience Design for Tourism, Real Estate Management or Sustainable Management and Policy. In addition, students can take advantage of integrating a customized internship into their curriculum and gain practical, hands-on experience through an internship or the Industry Excellence Program.
See the world and engage. Make your student life a truly international experience by going on exchange in your third semester to Madrid, Barcelona, Philadelphia or Orlando. Our students take part in international student conferences, as well as present their own projects with key industry players.
Study Plan
First Year:
In the first year, students explore data analysis, tourism economics, global marketing, new media tools, and business ethicsy. They specialize in areas of interest, gaining expertise in the diverse field of international tourism management.
Semester 1
- Advanced Data Analysis & Decision Making
- Tourism Economics
- Tourism Marketing: Theory & Cases
- Corporate Financial Management
- International Destination Management
Semester 2:
- Research Design & Methods in Practice
- Emerging Tools for New Media & Information Management
- Service Quality Management for Tourism & Hospitality
- Business Ethics
- Enrichment Course* OR Internship OR Industry Excellence Program
Second Year:
The second year emphasizes innovation management, understanding tourist behavior, and completing a master's thesis. Students engage in a tourism business project, apply their knowledge to real-world scenarios, and deepen their expertise through specialization courses.
Semester 3:
- Microeconomics of Competitiveness (MOC)
- Tourist Behavior
- Master Thesis Seminar
- Master Thesis
- Enrichment Course* OR Internship OR Industry Excellence Program
Semester 4:
- Tourism Business Project
- Enrichment Course*
- Enrichment Course*
- Enrichment Course*
- Master Thesis
- Master Thesis Defense
Internship
Seize the opportunity to integrate a customized internship into your curriculum, allowing you to gain hands-on experience and practical skills through our Industry Excellence Program.
Specializations
Testimonials
"The analytical skills which I learned at MU have helped me a lot in my day-to-day job. The solid foundation in communication taught me logical thinking and how to hold discussions with senior management teams. It was a great experience to be a part of MU culture!"
Tayita Youngcharoen, Thailand
Master Admissions
When applying to Modul University Vienna for a Master program, you will need to meet the following admissions entry requirements and provide your documents in English through out online portal (hyperlink portal):
Curriculum vitae (resume)
Letter of motivation (1 A4 page)
Bachelor's Degree (minimum of 3 years)
Bachelor's Transcripts of Records
Copy of passport
Passport-sized photograph
Two letters of recommendation (from academic sources)
Proof of English proficiency level C1.
Exceptions: If not available yet, the Bachelor's Degree Diploma may be submitted later on. In such cases, the most up-to-date transcripts must be submitted and provisional admission may be granted until the pending document is submitted.
All Master’s applicants must provide proof of their English proficiency, at minimum level C1 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years.
ACCEPTED ENGLISH PROFICIENCY REQUIREMENTS FOR MASTER’S APPLICANTS:
TOEFL Internet-Based Test– 88 points.
IELTS – band score 6.5. We do not accept sub-scores below 6.0.
Cambridge Certificate of Advanced English: Minimum grade C
Pearson Academic – 75 points
Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula. Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary.
STUDENT HOUSING
Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.
Tuition Fees
| Program | Semesters | Fees / Semester |
|---|---|---|
| MSc in Management | 4 | €5810 |
| Master in Business Administration (MBA) | 3 | €10140 |
| MSc in International Tourism Management | 4 | €5810 |
| MSc in Sustainable Development, Management and Operations | 4 | €5810 |